go magic, turn stereo back on, instant am ratings scorer :)
--
i 1197am the new sound of Brisbane
(a proud listener)
"Paul in Melbourne" <pn1@no-spam> wrote in message
news:XFdKa.779$9g2.7023@no-spam
> I read somewhere that 4BH is to change to the Magic 693 format next month.
>
> There is no mention of the change on the 4BH website.
>
> Would the programs continue to be broadcast from Brisbane or is there
scope
> for some form of networking?
>
> Magic 693 must be one of the contemporary radio success stories in that it
> has a reasonable rating for its demographic and would cost a lot less to
run
> than 3AW.
>
> Paul in Melbourne
>
>
Paul in Melbourne <pn1@no-spam> wrote in message
news:XFdKa.779$9g2.7023@no-spam
> I read somewhere that 4BH is to change to the Magic 693 format next month.
>
> There is no mention of the change on the 4BH website.
>
> Would the programs continue to be broadcast from Brisbane or is there
scope
> for some form of networking?
>
> Magic 693 must be one of the contemporary radio success stories in that it
> has a reasonable rating for its demographic and would cost a lot less to
run
> than 3AW.
>
> Paul in Melbourne
There is a simple, inexpensive way to make 4BH -very- profitable
again (despite what consultants say), not to mention successful as
per the overall ratings, and moreso for their targetted core. And no,
it's not via some format importation.
Piece o' piss.
Trust me.
arfur
well, SPIT IT OUT :)
--
i 1197am the new sound of Brisbane
(a proud listener)
"arfur" <arfurchubby@no-spam> wrote in message
news:3ef998c2_1@no-spam
>
> Paul in Melbourne <pn1@no-spam> wrote in message
> news:XFdKa.779$9g2.7023@no-spam
> > I read somewhere that 4BH is to change to the Magic 693 format next
month.
> >
> > There is no mention of the change on the 4BH website.
> >
> > Would the programs continue to be broadcast from Brisbane or is there
> scope
> > for some form of networking?
> >
> > Magic 693 must be one of the contemporary radio success stories in that
it
> > has a reasonable rating for its demographic and would cost a lot less to
> run
> > than 3AW.
> >
> > Paul in Melbourne
>
>
> There is a simple, inexpensive way to make 4BH -very- profitable
> again (despite what consultants say), not to mention successful as
> per the overall ratings, and moreso for their targetted core. And no,
> it's not via some format importation.
>
> Piece o' piss.
>
> Trust me.
>
> arfur
>
>
"amstereo-matt2" <amstereo@no-spam n e t dot c o m dot a u> wrote in message news:<3ef99609$0$30568$afc38c87@no-spam>...
> go magic, turn stereo back on, instant am ratings scorer :)
>
> --
> i 1197am the new sound of Brisbane
> (a proud listener)
> "Paul in Melbourne" <pn1@no-spam> wrote in message
> news:XFdKa.779$9g2.7023@no-spam
> > I read somewhere that 4BH is to change to the Magic 693 format next month.
> >
> > There is no mention of the change on the 4BH website.
> >
> > Would the programs continue to be broadcast from Brisbane or is there
> scope
> > for some form of networking?
> >
> > Magic 693 must be one of the contemporary radio success stories in that it
> > has a reasonable rating for its demographic and would cost a lot less to
> run
> > than 3AW.
> >
> > Paul in Melbourne
> >
> >
Unfortunately it be another good station(4BH) that I wouldnt get in NZ
if it goes AM stereo as theres a religious outfit- 10kW local on 882
here as most Brisbane stations that don't clash are recieved here at
night.;-(
Michael
> There is a simple, inexpensive way to make 4BH -very- profitable
> again (despite what consultants say), not to mention successful as
> per the overall ratings, and moreso for their targetted core. And no,
> it's not via some format importation.
>
> Piece o' piss.
>
> Trust me.
>
> arfur
>
Well, don't keep us in suspense, teaser.
"Mike" <mjthomas@no-spam> wrote in message
news:bdd6n5$rr9co$1@no-spam
: > There is a simple, inexpensive way to make 4BH -very- profitable
: > again (despite what consultants say), not to mention successful as
: > per the overall ratings, and moreso for their targetted core. And no,
: > it's not via some format importation.
: >
: > Piece o' piss.
: >
: > Trust me.
: >
: > arfur
: >
: Well, don't keep us in suspense, teaser.
Can somebody please post a random hour of
their music (prefer somewhere between 6am-
6pm). One hour is fine. Thanks.
"arfur" <arfurchubby@no-spam> wrote in message
news:newscache$s6b2hh$fba$1@no-spam
> Can somebody please post a random hour of
> their music (prefer somewhere between 6am-
> 6pm). One hour is fine. Thanks.
http://members.datafast.net.au/bofh/882.mp3
=)
the only thiung you need to remember is that 4bh change the playlist every
season,. its a very noticable change,
--
i 1197am the new sound of Brisbane
(a proud listener)
"arfur" <arfurchubby@no-spam> wrote in message
news:newscache$t1t2hh$jw$1@no-spam
>
> "BofH" <matt@no-spam> wrote in message
> news:NswKa.409$Py2.5247@no-spam
> : "arfur" <arfurchubby@no-spam> wrote in message
> : news:newscache$s6b2hh$fba$1@no-spam
> :
> : > Can somebody please post a random hour of
> : > their music (prefer somewhere between 6am-
> : > 6pm). One hour is fine. Thanks.
> :
> : http://members.datafast.net.au/bofh/882.mp3
> :
> : =)
>
> onya Matt. How about the text version?
>
>
"amstereo-matt2" <amstereo@no-spam n e t dot c o m dot a u> wrote in message news:<3efa9b44$0$16256$afc38c87@no-spam>...
> the only thiung you need to remember is that 4bh change the playlist every
> season,. its a very noticable change,
>
> --
> i 1197am the new sound of Brisbane
> (a proud listener)
> "arfur" <arfurchubby@no-spam> wrote in message
> news:newscache$t1t2hh$jw$1@no-spam
> >
> > "BofH" <matt@no-spam> wrote in message
> > news:NswKa.409$Py2.5247@no-spam
> > : "arfur" <arfurchubby@no-spam> wrote in message
> > : news:newscache$s6b2hh$fba$1@no-spam
> > :
> > : > Can somebody please post a random hour of
> > : > their music (prefer somewhere between 6am-
> > : > 6pm). One hour is fine. Thanks.
> > :
> > : http://members.datafast.net.au/bofh/882.mp3
> > :
> >Had a listen to the mp3 of 4BH-its ads etc are similar to our Easy listening I 98.2 in Auckland but 4BH has a lot more oldies wheres our "I" has about 60% of the soft hits from only the last 3 or 4 years and 35% from 1986 up till the late 90's so our one sounds a bit like clone of many others on the dial.
4BH doesnt sound too bad actually.
Michael
as far as an am station goes, they are set ok right now, most 40+ people
don't have another station to go to, because there all slightly too heavy.
4BH and 4BC are southern cross' brisbane babies, one an easy listening
format and one a talk station and together they are brillient, they work
well and they have a large listener base..,
there ratings arn't terribly high, but theyre a always here station not a
fly by night, i havn't noticed a format change in over 15 years, nothing
that stands out (apart from the dropping of the stereo signal) i doubt they
wuld change very much as it sits, they have there niche filled right now and
this is filled only by 4BH in the brisbane market, there is 92.1 the breeze,
but they dont get in to brisbane very smoothly.
thats my opinion.
--
i 1197am the new sound of Brisbane
(a proud listener)
"arfur" <arfurchubby@no-spam> wrote in message
news:newscache$u044hh$yun$1@no-spam
>
> "Mike" <mjthomas@no-spam> wrote in message
> news:bdd6n5$rr9co$1@no-spam
> : > There is a simple, inexpensive way to make 4BH -very- profitable
> : > again (despite what consultants say), not to mention successful as
> : > per the overall ratings, and moreso for their targetted core. And no,
> : > it's not via some format importation.
> : >
> : > Piece o' piss.
> : >
> : > Trust me.
> : >
> : > arfur
> : >
> : Well, don't keep us in suspense, teaser.
>
>
> Look at which segment of the available audience that
> has cash and is (becoming) free of other financial
> burdens, that is musically disenfranchised by music
> radio stations currently, and therein is the answer (imo).
>
> 3MP (on paper) looks like a cc of the 80's 2WS Hits
> and Memories format (not that that's a bad thing).
> Combine that with some secret herbs and spices then
> -stick to it-.
>
> You know if 2SM had stuck to the Hot Country format
> years ago (different owners sure) for just a bit longer,
> they'd have themselves respectable figures (7's). As
> it was, 4 wasn't that bad but no.
>
> Done correctly, Hot Country would bring results if an
> owner was patient. Off on a tangent here and not
> what I'd advocate for 4BH as it does it's heritage no
> favours (never underestime the power of that). However
> HC is worthy of investigation as an alternate format
> if re-discovering their heritage is not to 'BH's liking.
>
> My 10c worth. Glad it's Friday..
>
>
"arfur" <arfurchubby@no-spam> wrote in message
news:newscache$u044hh$yun$1@no-spam
>
> "Mike" <mjthomas@no-spam> wrote in message
> news:bdd6n5$rr9co$1@no-spam
> : > There is a simple, inexpensive way to make 4BH -very- profitable
> : > again (despite what consultants say), not to mention successful as
> : > per the overall ratings, and moreso for their targetted core. And no,
> : > it's not via some format importation.
> : >
> : > Piece o' piss.
> : >
> : > Trust me.
> : >
> : > arfur
> : >
> : Well, don't keep us in suspense, teaser.
>
>
> Look at which segment of the available audience that
> has cash and is (becoming) free of other financial
> burdens, that is musically disenfranchised by music
> radio stations currently, and therein is the answer (imo).
>
> 3MP (on paper) looks like a cc of the 80's 2WS Hits
> and Memories format (not that that's a bad thing).
> Combine that with some secret herbs and spices then
> -stick to it-.
>
> You know if 2SM had stuck to the Hot Country format
> years ago (different owners sure) for just a bit longer,
> they'd have themselves respectable figures (7's). As
> it was, 4 wasn't that bad but no.
>
> Done correctly, Hot Country would bring results if an
> owner was patient. Off on a tangent here and not
> what I'd advocate for 4BH as it does it's heritage no
> favours (never underestime the power of that). However
> HC is worthy of investigation as an alternate format
> if re-discovering their heritage is not to 'BH's liking.
>
> My 10c worth. Glad it's Friday..
>
>Gee "arfur" here I was thinking you were going to
come up with a killer linker clock to super serve the
"mamas and papas" on a 10-15min rotation!
to improve TSL.
Didn't 4BC do hot country about 1993.
4AAA now plays a range of country.
--
|||||||||||||||||||||||||| PIBC
From what I heard listening to 4BH when I was in Brisbane in March, their
current format was more like 3MP or the Southern Cross easy listening
network than Magic 693.
Magic 693 definitely has a focus on the easy listening chart music of the
1960s but the "average age" of the songs does appear to stay fairly
constant; i.e. more 70s and perhaps a few 80s songs are coming into the
playlist. There are very few non "chart" tunes and there are many "familiar"
[to this 52 year old!] songs that haven't been heard on radio for many
years.
So the Magic 693 format would be quite a change for 4BH. Add in a little
country (hardly noticeable to the average punter) as Magic 693 does, and you
would have a good product for Brisbane.
But as one poster commented - "if it ain't broke why fix it"?
It is interesting to note the different rating figures for 3MP and 4BH when
both seem to be following a similar format. Could it be that much is 3MP is
recorded (and sounds like it) whereas Magic 693 and 4BH do sound "live"?
Paul in Melbourne
"||||||||||||||||||||||||" <spongebob123@no-spam> wrote in message
news:3efc220f$0$5973$afc38c87@no-spam
> "arfur" <arfurchubby@no-spam> wrote in message
> news:newscache$u044hh$yun$1@no-spam
> >
> > "Mike" <mjthomas@no-spam> wrote in message
> > news:bdd6n5$rr9co$1@no-spam
> > : > There is a simple, inexpensive way to make 4BH -very- profitable
> > : > again (despite what consultants say), not to mention successful as
> > : > per the overall ratings, and moreso for their targetted core. And
no,
> > : > it's not via some format importation.
> > : >
> > : > Piece o' piss.
> > : >
> > : > Trust me.
> > : >
> > : > arfur
> > : >
> > : Well, don't keep us in suspense, teaser.
> >
> >
> > Look at which segment of the available audience that
> > has cash and is (becoming) free of other financial
> > burdens, that is musically disenfranchised by music
> > radio stations currently, and therein is the answer (imo).
> >
> > 3MP (on paper) looks like a cc of the 80's 2WS Hits
> > and Memories format (not that that's a bad thing).
> > Combine that with some secret herbs and spices then
> > -stick to it-.
> >
> > You know if 2SM had stuck to the Hot Country format
> > years ago (different owners sure) for just a bit longer,
> > they'd have themselves respectable figures (7's). As
> > it was, 4 wasn't that bad but no.
> >
> > Done correctly, Hot Country would bring results if an
> > owner was patient. Off on a tangent here and not
> > what I'd advocate for 4BH as it does it's heritage no
> > favours (never underestime the power of that). However
> > HC is worthy of investigation as an alternate format
> > if re-discovering their heritage is not to 'BH's liking.
> >
> > My 10c worth. Glad it's Friday..
> >
> >Gee "arfur" here I was thinking you were going to
> come up with a killer linker clock to super serve the
> "mamas and papas" on a 10-15min rotation!
> to improve TSL.
> Didn't 4BC do hot country about 1993.
> 4AAA now plays a range of country.
> --
> |||||||||||||||||||||||||| PIBC
>
>
>
>
"||||||||||||||||||||||||" <spongebob123@no-spam> wrote in message
news:3efc220f$0$5973$afc38c87@no-spam
: "arfur" <arfurchubby@no-spam> wrote in message
: news:newscache$u044hh$yun$1@no-spam
: >
: > "Mike" <mjthomas@no-spam> wrote in message
: > news:bdd6n5$rr9co$1@no-spam
: > : > There is a simple, inexpensive way to make 4BH -very- profitable
: > : > again (despite what consultants say), not to mention successful as
: > : > per the overall ratings, and moreso for their targetted core. And
no,
: > : > it's not via some format importation.
: > : >
: > : > Piece o' piss.
: > : >
: > : > Trust me.
: > : >
: > : > arfur
: > : >
: > : Well, don't keep us in suspense, teaser.
: >
: >
: > Look at which segment of the available audience that
: > has cash and is (becoming) free of other financial
: > burdens, that is musically disenfranchised by music
: > radio stations currently, and therein is the answer (imo).
: >
: > 3MP (on paper) looks like a cc of the 80's 2WS Hits
: > and Memories format (not that that's a bad thing).
: > Combine that with some secret herbs and spices then
: > -stick to it-.
: >
: > You know if 2SM had stuck to the Hot Country format
: > years ago (different owners sure) for just a bit longer,
: > they'd have themselves respectable figures (7's). As
: > it was, 4 wasn't that bad but no.
: >
: > Done correctly, Hot Country would bring results if an
: > owner was patient. Off on a tangent here and not
: > what I'd advocate for 4BH as it does it's heritage no
: > favours (never underestime the power of that). However
: > HC is worthy of investigation as an alternate format
: > if re-discovering their heritage is not to 'BH's liking.
: >
: > My 10c worth. Glad it's Friday..
: >
: >Gee "arfur" here I was thinking you were going to
: come up with a killer linker clock to super serve the
: "mamas and papas" on a 10-15min rotation!
: to improve TSL.
Np. Got $20k?
: Didn't 4BC do hot country about 1993.
<scratches> .. did they?
: 4AAA now plays a range of country.
But does anybody aside from a diehard few -know-
about it?
: --
: |||||||||||||||||||||||||| PIBC
:
:
:
:
"arfur" <arfurchubby@no-spam> wrote in message
news:newscache$5p5ahh$z6n$1@no-spam
>
> "||||||||||||||||||||||||" <spongebob123@no-spam> wrote in message
> news:3efc220f$0$5973$afc38c87@no-spam
> : "arfur" <arfurchubby@no-spam> wrote in message
> : news:newscache$u044hh$yun$1@no-spam
> : >
> : > "Mike" <mjthomas@no-spam> wrote in message
> : > news:bdd6n5$rr9co$1@no-spam
> : > : > There is a simple, inexpensive way to make 4BH -very- profitable
> : > : > again (despite what consultants say), not to mention successful as
> : > : > per the overall ratings, and moreso for their targetted core. And
> no,
> : > : > it's not via some format importation.
> : > : >
> : > : > Piece o' piss.
> : > : >
> : > : > Trust me.
> : > : >
> : > : > arfur
> : > : >
> : > : Well, don't keep us in suspense, teaser.
> : >
> : >
> : > Look at which segment of the available audience that
> : > has cash and is (becoming) free of other financial
> : > burdens, that is musically disenfranchised by music
> : > radio stations currently, and therein is the answer (imo).
> : >
> : > 3MP (on paper) looks like a cc of the 80's 2WS Hits
> : > and Memories format (not that that's a bad thing).
> : > Combine that with some secret herbs and spices then
> : > -stick to it-.
> : >
> : > You know if 2SM had stuck to the Hot Country format
> : > years ago (different owners sure) for just a bit longer,
> : > they'd have themselves respectable figures (7's). As
> : > it was, 4 wasn't that bad but no.
> : >
> : > Done correctly, Hot Country would bring results if an
> : > owner was patient. Off on a tangent here and not
> : > what I'd advocate for 4BH as it does it's heritage no
> : > favours (never underestime the power of that). However
> : > HC is worthy of investigation as an alternate format
> : > if re-discovering their heritage is not to 'BH's liking.
> : >
> : > My 10c worth. Glad it's Friday..
> : >
> : >Gee "arfur" here I was thinking you were going to
> : come up with a killer linker clock to super serve the
> : "mamas and papas" on a 10-15min rotation!
> : to improve TSL.
>
>
> Np. Got $20k?
>
>
> : Didn't 4BC do hot country about 1993.
>
>
> <scratches> .. did they?
I remember the big billboards with 4BC Brisbane Country around the city.
Regards,
Shaun S
Brisbane.
>
> : 4AAA now plays a range of country.
>
>
> But does anybody aside from a diehard few -know-
> about it?
>
>
>
> : --
> : |||||||||||||||||||||||||| PIBC
> :
> :
> :
> :
>
>
"Paul in Melbourne" <pn1@no-spam> wrote in message news:<P42La.15$l83.620@no-spam>...
> From what I heard listening to 4BH when I was in Brisbane in March, their
> current format was more like 3MP or the Southern Cross easy listening
> network than Magic 693.
I was up there in March and agree 4BH was OK but sounds much more like
3MP (in better days) than Magic 693.
> But as one poster commented - "if it ain't broke why fix it"?
I think 4BH's rating could be alot better by following Magic's format.
At the moment it's thrashed by 4KQ in the 40 - 54 agegroup. Yet in
the 55+ group it only draws with 4KQ.
Magic commenced in 1994 with the slogan "Unforgettable Memories of the
40s, 50s, and 60s". In only nine years it's skewed more towards the
60s and 70s, with several later hits that fit the format - and still
plenty from the 40s and 50s. And it's a huge variety of hits over a
long period.
I reckon 4BH should give the Magic format a go - and try and woo the
55+ market. It should be called Magic 4BH and remain totally live and
local - benefitting from the Southern Cross News and providing plenty
of traffic reports, local community announcements, and live announcer
chit chat.
Magic 693 has evolved from nothing (the ashes of Me-Too-3XY) to become
a consistent performer and money-maker - consistently beating Mix-FM.
It also rates higher than 4BH in a market with a third more (rated)
stations.
Southern Cross would be mad not to give it a go. But no networking!!
It's gotta be live and local - and could well need some Brisbane
tweaking.
> It is interesting to note the different rating figures for 3MP and 4BH when
> both seem to be following a similar format. Could it be that much is 3MP is
> recorded (and sounds like it) whereas Magic 693 and 4BH do sound "live"?
Very much so!!
Ian
Ian could you _stop_ repeating the stupid and false "Me too 3XY" please -
3XY was a good station thats why it was successful for so long
Whats the bet its gonna be "Magic 882" ? soon to be a www.magic882.com.au ??
Also noticed Magic 693 has 2 URLS. www.magic693.com and www.magic693.com.au
, I wonder why?
--
From Robert | Wombat Lover | Melbourne | http://www.surfnetvic.cjb.net |
"Paul Melville Austin" <paul.austin@no-spam> wrote in message news:<3f012bf5$0$31279$afc38c87@no-spam>...
> Ian could you _stop_ repeating the stupid and false "Me too 3XY" please -
> 3XY was a good station thats why it was successful for so long
Sorry Paul. I'm the same vintage as the other Paul ... and when 3XY
was King you either loved it or hated it. I hated it!
But you've gotta admit it did knock off 3AK's "Where No Wrinklies Fly"
format to bring 3AK down ... and it worked - halving both audiences
and 3AK bit the bullet and introduced "Beautiful (elevator) Music".
3XY was King for nearly 10 years - but it was only by doing a me-too.
The industry at the time called it for what it was.
I'm on a few OS lists and have made "Me too 3XY" a new international
expression.
They like it better than "bonza"!
Thankfully the 1422 3XY callsign still lives as Radio Hellas.
I promise not to mention it again here for at least three months.
Still ... I've never called it 3-EX-WOY like many did at the time.
Hey - in the late fifties I can remember my old man dragging his self
made extension speaker with the infinitely long cord all over the back
and front yards on weekends - listening to 3XY's Uncle Doug Elliot
presenting "The Champagne of Music". Now THAT was classy radio!
There has been very little written about 3XY in the 1950s; my earlier
memories are the breakfast session presented by Craig Kelly. There was a
marching segment at 6.45 am.
Probably in the Douglas Elliott era.
That was "3XY - Victoria's only 24 hour station"
Do any readers have memories of 3XY in the 1950s?
Paul in Melbourne
"Ian D" <dav259@no-spam> wrote in message
news:11cc9bef.0307010134.281db7b1@no-spam
> "Paul Melville Austin" <paul.austin@no-spam> wrote in message
news:<3f012bf5$0$31279$afc38c87@no-spam>...
>
> > Ian could you _stop_ repeating the stupid and false "Me too 3XY"
please -
> > 3XY was a good station thats why it was successful for so long
>
> Sorry Paul. I'm the same vintage as the other Paul ... and when 3XY
> was King you either loved it or hated it. I hated it!
>
> But you've gotta admit it did knock off 3AK's "Where No Wrinklies Fly"
> format to bring 3AK down ... and it worked - halving both audiences
> and 3AK bit the bullet and introduced "Beautiful (elevator) Music".
>
> 3XY was King for nearly 10 years - but it was only by doing a me-too.
> The industry at the time called it for what it was.
>
> I'm on a few OS lists and have made "Me too 3XY" a new international
> expression.
> They like it better than "bonza"!
>
> Thankfully the 1422 3XY callsign still lives as Radio Hellas.
>
> I promise not to mention it again here for at least three months.
> Still ... I've never called it 3-EX-WOY like many did at the time.
>
> Hey - in the late fifties I can remember my old man dragging his self
> made extension speaker with the infinitely long cord all over the back
> and front yards on weekends - listening to 3XY's Uncle Doug Elliot
> presenting "The Champagne of Music". Now THAT was classy radio!
> I'm on a few OS lists and have made "Me too 3XY" a new international
> expression.
> They like it better than "bonza"!
> Thankfully the 1422 3XY callsign still lives as Radio Hellas.
thankfully nothing... i'd prefer "1422 3XY" be dead and buried rather than
have it adopted by a two bit station that has no link at all to 3XY's format
or heritage (except for the frequency) and now associating the once
legendary callsign to a station that doesn't do any justice to what was a
great identity in Melbourne radio.
I've just read the Graeme Blundell book
about Graham Kennedy
Lots of mentions about radio in Melb in the
50s: the personalities like Bert Newton and
Nikky Whitta
As Molly used to say:"do yourself a favour"
"Wombat Lover" <Womba@no-spam> wrote in message news:<3f014462_1@no-spam>...
> Whats the bet its gonna be "Magic 882" ? soon to be a www.magic882.com.au ??
>
> Also noticed Magic 693 has 2 URLS. www.magic693.com and www.magic693.com.au
> , I wonder why?
I do note that someone has the trademark on Magic. Even though this
trademark is for Magic FM, I still can't see how another station can
just open up as a "Magic" whilst the trademark is owned by another
company. Southern Cross won't be allowed to do it, unless they want to
buy the rights, I guess?
Regards to all
Programmer
ABA lists all narrowcasts with no callsign, so can they really call
themselves 3XY on air in a Greek fashion? no trademarks been broken?
--
From Robert | Wombat Lover | Melbourne | http://www.surfnetvic.cjb.net |
"Wombat Lover" <Womba@no-spam> wrote in message
news:3f03ed06$1_1@no-spam
> ABA lists all narrowcasts with no callsign, so can they really call
> themselves 3XY on air in a Greek fashion? no trademarks been broken?
nobody's suggesting that Radio Hellas are breaking any trademarks... AFAIK
regardless of what the ABA has registered, the station can legally use any
name they like on-air as long as nobody else owns it... but it's just that
their use of the 3XY name does no justice to the original station of the
same name.
> It returned as 3EE 'the Breeze' 693 in 1992
> with a hybrid talk/music format and in 1994 with new owners (Southern
Cross
> Broadcasting) it became "Magic 693 - Unforgettable Songs of the 40s, 50s &
> 60s".
I just realised this might be incorrect... I think 3EE was still owned by
the Wesgo group (or whatever it may have been called by then) when it
relaunched as Magic 693.. the new station launched after the ABA put a stop
to 3MP simulcasting the same program on both 1377 (3MP) and 693 (3EE)
positions on the dial and forcing Wesgo to launch the separate format on
3EE. I now think Southern Cross bought out the 3MP/3EE stations a few years
after 1994, does anyone remember?
"Andrew Bayley" <SPAM?NOTHANKYOUabaus2@no-spam> wrote in message news:<3f042e26$0$30817$afc38c87@no-spam>...
>
> I just realised this might be incorrect... I think 3EE was still owned by
> the Wesgo group (or whatever it may have been called by then) when it
> relaunched as Magic 693.. the new station launched after the ABA put a stop
> to 3MP simulcasting the same program on both 1377 (3MP) and 693 (3EE)
> positions on the dial and forcing Wesgo to launch the separate format on
> 3EE. I now think Southern Cross bought out the 3MP/3EE stations a few years
> after 1994, does anyone remember?
Correct Andrew.
Westgo ran 3MP and Magic 693 successfully for a few years and I think
bought 3KZZ (Gold 104) so had to divest one of it's AM stations. I
think it then was swallowed (merged?) by the ARN and also got TT-FM in
the process so had to get rid of both stations.
Southern Cross shrewdly wanted Magic - so bought both stations - so
that they then had to divest two stations - 3AK and 3MP.
I can remember thinking when Westgo bought 104.3 which of Magic or 3MP
would go to the FM band. Had it been 3MP they'd be rating much better
than now.
Still Gold-FM is doing OK.